Encourage Imaginative Play
Most store-bought toys these days are movie tie-ins. This means you are not only purchasing a toy but a set of rules that your child has to play by. Jaffajaf Softies are individually designed to encourage Imaginative Play which is a critical part of every child’s development - basically these toys can be ANYTHING your child wants, and that’s pretty amazing!
Encourage Unique Play
As a designer I have been drawing all my life. Jaffajaf Softies all come straight from my imagination so you are guaranteed to have a one of kind toy for your child.
Encourage Sustainable Play
Did you know that textile waste accounts for nearly 4% of our landfill... That's nearly 12 MILLION TONS per year of fabric filling up our rubbish dumps! With this in mind I find it difficult to buy new textiles.
The majority of materials used in Jaffajaf Softies are upcycled, that is they come from pre-loved sources (clothes, blankets, bed sheets). Everything else I source textiles from sustainable resources.